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41. Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C | Hartline, Michael D.

Edition: 8th edMaterial type: Text Text Language: English Publication details: United States of America : Cengage, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2022 (1).

42. Marketing Strategy / O. C. Ferrell, Michael D. Hartline

by Ferrell, O. C | Hartline, Michael D.

Edition: 7th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Cengage, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: FER (1), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2017 (1).

43. Principles of marketing / Philip Kotler, Gary Armstrong , Sridhar Balasubranmanian

by Kotler, Philip | Armstrong, Gary | Balasubranmanian, Sridhar.

Edition: 19th ed. , Global ed.Material type: Text Text Language: English Publication details: United Kingdom : Pearson Education Limited, 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KOT 2024 (4), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT 2024 (1), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KOT 2024 (1).

44. Export/Import Procedures and Documentation / Donna L. Bade.

by Bade, Donna L.

Edition: 5th EditionMaterial type: Text Text Language: English Publication details: HarperCollons Leadership Focus LLC : HarperCollons Leadership, 2022Other title: Export import procedures and documentation.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 BAD 2022 (6).

45. Social Media Marketing / Tracy L. Tuten, Michael R. Solomon

by Tuten, Tracy L | Solomon, Michael R.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : SAGE Publications Ltd, 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.87 TUT 2018 (1).

46. Customer Relationship Management : Concepts and Technologies / Francis Buttle, Stan Maklan

by Buttle, Francis | Maklan, Stan.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Routledge, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.812 BUT 2019 (1).

47. Testing 1 - 2 - 3 : Experimental Design with Applications in Marketing and Service Operations / Johannes Ledolter

by Ledolter, Johannes.

Edition: 1st, ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: USA : Stanford University Press, 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.83 LED 2007 (1).

48. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby

by Grigsby, Mike.

Edition: 3rd EditionMaterial type: Text Text; Format: print Language: English Publication details: United Kingdom : Kogan Page, 2023Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 GRI 2023 (1).

49. Contemporary Advertising and Integrated Marketing Communications / Michael F. Weigold

by Weigold, Michael F.

Edition: 7 thMaterial type: Text Text; Format: print Language: English Publication details: New York: Mc Graw Hill , 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WEI (7).