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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E., (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed., Global ed.Material type: Text Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 BEL 2012 (13), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 659.1 BEL 2012 (7).

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2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E.

Edition: 11th ed.,Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill/Irwin, 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 BEL (1).
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