Khóa luận tốt nghiệp cử nhân Kinh doanh Kế toán -- Khoa Quốc tế. Đại học Quốc gia Hà Nội, 2010

Corporate Social Responsibility has developed through the long history and it is also expected to implement by any business entities in the world. It is no longer a new term for developing countries such as Viet Nam. However, in recent year, when the economic is open and there are a lot of scandals and critical case concerning about the Corporate Social Responsibility and ethical business as the result of the economic boom. So, there are a lot of researches on that field; however the understanding of Corporate Social Responsibility is limited in Viet Nam. Therefore, it may be as a result of motivation for the researcher to conduct the survey about the perceptions of CSR among Vietnamese individual investors in TL Securities Company’s office (TLS). In this study, the researcher wants to access the understanding of Vietnamese individual investors on the topics of CSR. Further more, the researcher will to define the three factors which contribute to the CSR perceptions such as CSR awareness, investment decision and CSR reporting base on the understanding and opinion of the investors.