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1. Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.

by Lovelock, Christopher H | Chew, Patricia | Wirtz, Jochen.

Material type: Text Text Language: English Publication details: Singapore ; Hong Kong : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LOV 2009 (1), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LOV (1).

2. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: Text Text Language: English Publication details: Boston : Prentice Hall, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LOV 2011 (1).

3. Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock

by Wirtz, Jochen | Lovelock, Christopher.

Edition: 9th Edition Material type: Text Text; Format: print Language: English Publication details: London : Publishing, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WIR 2022 (26), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WIR 658.8 (1).

4. Essentials of Services Marketing / Jochen Wirtz [et al.]

by Wirtz, Jochen.

Edition: 4th Edition, Global EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Pearson, 2023Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WIR 2023 (6), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WIR (1).