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1. Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.

by Hoffman, K. Douglas | Bateson, John E. G.

Series: The Dryden Press series in marketingEdition: 2nd ed.Material type: Text Text Language: English Publication details: Fort Worth : Harcourt College Publishers, c2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HOF 2001 (1).

2. Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson

by Hoffman, K. Douglas | Bateson, John E.G.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Cengage Learning, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HOF 2008 (1).