Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup.
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TextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013Description: xviii, 284 pages : 23 cmISBN: 9781118466933 (pbk.); 1118466934 (pbk.)Subject(s): Internet marketing | Consumer behavior | Computer games | Gamification | Online-Marketing | Computerspiel | Verbraucherverhalten | Quản lý chung | Quản lý tiếp thịDDC classification: 658.8 Summary: Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 DUG | In transit from Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô to Thư viện Trường Quốc tế - Cơ sở Hacinco since 16/10/2023 | E-B7/08410 |
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Includes index.
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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