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Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

by Wind, Yoram [author.] | Hays, Catharine.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).

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2.
Unselling : the new customer experience / Scott Stratten, Alison Kramer.

by Stratten, Scott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: 2014 Hoboken, N.J. : John Wiley & SonsOnline access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2014 (2).

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