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Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen. by Rosen, Richard G | Rosen, Jane. Material type:  Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ROS 2009 (1).
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Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel, 1943- | Mazzalovo, Gerald. Material type: Text Language: English Publication details: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CHE 2008 (1).
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Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich ; Foreword by Allen Weiss. by Park, C. Whan [author.] | MacInnis, Deborah J | Eisingerich, A. B. (Andreas B.). Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PAR (2), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PAR (1).
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. by Schultz, Mike, 1974- | Doerr, John E | Frederiksen, Lee W. Edition: Second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, NJ : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SCH (1).
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