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1. Service chain management : technology innovation for the service business / Christos Voudouris...[at al.]

by Voudouris, Christos.

Material type: Text Text Language: English Publication details: Berlin : Springer, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SER 2008 (1).

2. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI (1).

3. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management / Gordon S. Linoff, Michael J. A. Berry

by Linoff, Gordon S | Berry, Michael J. A.

Edition: 3th, ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Indiabapolis : Wiley, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LIN 2011 (1).