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141.
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Marketing communications : an integrated approach / Paul R. Smith, Ze Zook by Smith, Paul R, 1957- | Zook, Ze. Edition: 5th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
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142.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI (1).
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143.
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The analytical marketer : how to transform your marketing organization / Adele Sweetwood. by Sweetwood, Adele [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ADE (1).
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144.
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The agile marketer : turning customer experience into your competitive advantage / Roland Smart. by Smart, Roland, 1974-. Material type: Text; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMA (3).
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145.
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Fundraising with businesses : 40 new and improved strategies for nonprofits / Joe Waters. by Waters, Joe, 1967-. Material type: Text; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.15 WAT (2).
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146.
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Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by Wind, Yoram [author.] | Hays, Catharine. Edition: Second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).
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147.
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The connectors : how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski. by Kuzmeski, Maribeth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KUZ (3).
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148.
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Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich ; Foreword by Allen Weiss. by Park, C. Whan [author.] | MacInnis, Deborah J | Eisingerich, A. B. (Andreas B.). Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PAR (2), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PAR (1).
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149.
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Youthnation : building remarkable brands in a youth-driven culture / Matt Britton. by Britton, Matt, 1975- [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Other title: Youth nation.Online access: Contributor biographical information | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.827 BRI (2).
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150.
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. by Dempster, Craig | Lee, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DEM (1).
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151.
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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott. by Scott, David Meerman [author.]. Edition: Revised and expanded edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SCO (2).
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152.
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E-mail marketing for dummies / by John Arnold. by Arnold, John, 1972-. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, NJ : John Wiley, 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 (1).
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153.
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Customer experience for dummies / by Roy Barnes and Bob Kelleher. by Barnes, Roy A [author.] | Kelleher, Bob. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : Wiley Publishing, 2015Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BAR (1).
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154.
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Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup. by Duggan, Kris | Shoup, Kate. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013Availability: No items available : In transit (1).
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155.
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Visual social marketing for dummies / by Krista Neher. by Neher, Krista [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : Wiley Publishing, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 NEH (1).
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156.
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HBR's 10 must reads on strategic marketing. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, 2013Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HBR 2013 (1).
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157.
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Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton. by Shelton, Ted, 1966-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SHE (1).
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158.
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Engagement marketing : how small business wins in a socially connected world / Gail F. Goodman. by Goodman, Gail F, 1960-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : Wiley, 2012Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 GOO (1).
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159.
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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner. by Hopkins, Jeanne, 1957- | Turner, Jamie. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : Wiley, 2012Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HOP (1).
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160.
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Double your income with network marketing : create financial security in just minutes a day...without quitting your job / Ty Tribble. by Tribble, Ty, 1970-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2012Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 TRI (1).
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