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1.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print Language: English Publication details: New York, NY : McGraw-Hill/Irwin, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 CAT 2011 (1), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CAT 2011 (4).
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2.
Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 15th ed.,Material type: Text Text; Format: print Language: English Publication details: Hoboken : Pearson Higher Education, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT 2014 (2), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KOT 2014 (1).
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3.
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C | Hartline, Michael D.

Edition: 8th edMaterial type: Text Text Language: English Publication details: United States of America : Cengage, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2022 (1).
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4.
Marketing Strategy / O. C. Ferrell, Michael D. Hartline

by Ferrell, O. C | Hartline, Michael D.

Edition: 7th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Cengage, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: FER (1), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2017 (1).
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5.
Contemporary Advertising and Integrated Marketing Communications / Michael F. Weigold

by Weigold, Michael F.

Edition: 7 thMaterial type: Text Text; Format: print Language: English Publication details: New York: Mc Graw Hill , 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WEI (7).
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