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121.
HBR's 10 must reads on strategic marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, 2013Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HBR 2013 (1).

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122.
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton.

by Shelton, Ted, 1966-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SHE (1).

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123.
Engagement marketing : how small business wins in a socially connected world / Gail F. Goodman.

by Goodman, Gail F, 1960-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2012Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 GOO (1).

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124.
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner.

by Hopkins, Jeanne, 1957- | Turner, Jamie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2012Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HOP (1).

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125.
Double your income with network marketing : create financial security in just minutes a day...without quitting your job / Ty Tribble.

by Tribble, Ty, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2012Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 TRI (1).

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126.
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.

by Schultz, Mike, 1974- | Doerr, John E | Frederiksen, Lee W.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SCH (1).

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127.
Marketing research with SPSS / Wim Janssens ... [et al.].

by Janssens, Wim.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, England ; Prentice Hall/Financial Times, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2008 (1).
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128.
Tourism and hospitality marketing : a global perspective / Simon Hudson

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Estados Unidos : Sage, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 338.4791 HUD (1), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 338.4791 HUD 2008 (1).

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129.
International Marketing Strategy : Analysis, Development & Implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon

by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra.

Edition: 9th ed., Global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom : Cengage Learning, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 DOO 2019 (3).

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130.
Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary.

Edition: 15th ed.Material type: Text Text; Format: print Language: English Publication details: United Kingdom : Pearson Prentice Hall, 2023Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ARM 2023 (1).
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131.
Principles of marketing / Maria G. Albrecht, Mark Green, Linda Hoffman

by Albrecht, Maria G | Green, Mark | Hoffman, Linda.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Houston, Texas : OpenStax, 2023Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ALT 2023 (1).
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132.
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

by Scott, David Meerman.

Edition: 8th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Canada : Willey, 2022Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SOT 2022 (1).
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133.
Essential of marketing research / Paurva Shukla

by Shukla, Paurav.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: : Ventus, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 SHU 2008 (1).
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134.
Brand Gender : Increasing Brand Equity through Brand Personality / Theo Lieven

by Lieven, Theo.

Edition: 1st editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Switzerland : Palgrave Macmillan, 2018Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.827 LIE 2018 (1).
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135.
Marketing Strategy / O. C. Ferrell, Michael D. Hartline

by Ferrell, O. C | Hartline, Michael D.

Edition: 7th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Cengage, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: FER (1), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2017 (1).
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136.
International Marketing and Export Management / Gerald Albaum, Edwin Duerr, Alexander Josiassen

by Albaum, Gerald | Duerr, Edwin | Josiassen, Alexander.

Edition: 8th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, United Kingdom : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ALB 2016 (1).
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137.
Marketing : An Introduction / Gary Armstrong & Phil Kotler

by Armstrong, Gary | Kotler, Phil.

Edition: 13th, ed.Material type: Text Text; Format: print Language: English Publication details: USA : Pearson, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 ARM 2017 (1).

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138.
Marketing Management / Philip Kotler, Kevin Keller

by Kotler, Philip | Keller, Kevin.

Edition: Global Edition 16th EditionMaterial type: Text Text; Format: print Language: English Publication details: United Kingdom : Pearson, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KOT 2022 (1).
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139.
Mind Genomics: A Guide to Data-Driven Marketing Strategy / Veljko Milutinovic, Jakob Salom

by Milutinovic, Veljko | Salom, Jakob.

Edition: 1st ed. 2016 EditionMaterial type: Text Text; Format: print Language: English Publication details: United Kingdom : Springer International Publishing, 2016Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MIL 2016 (1).
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140.
Digital Marketing Strategy: An Integrated Approach to Online Marketing / Simon Kingsnorth

by Kingsnorth, Simon.

Edition: 3rd EditionMaterial type: Text Text; Format: print Publication details: New York : Kogan Page, 2022Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KIN 2022 (6).
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