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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by Parente, Donald. Edition: 3rd ed.Material type:  Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 PAR 2004 (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E | Baack, Donald. Edition: 4th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 CLO 2010 (1).
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Integrated marketing communications / Hans Ouwersloot and Tom Duncan by Ouwersloot, Hans | Duncan, Tom, (Thomas R.). Edition: European ed.Material type: Text Language: English Publication details: London : McGraw-Hill, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 OUW 2008 (1).
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Marketing communications : an integrated approach / Paul R. Smith, Ze Zook by Smith, Paul R, 1957- | Zook, Ze. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
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Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by Wind, Yoram [author.] | Hays, Catharine. Edition: Second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).
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