Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhusan Dash
Material type:
TextLanguage: English Publication details: Tamil Nadu, India : Pearson, 2016Edition: 7th edDescription: 999 p. 28 cmISBN: 9789332559523Subject(s): Marketing research | Consumer behavior | Marketing | Surveys | Nghiên cứu thị trườngDDC classification: 658.83 Summary: The book provides insightful and comprehensive inputs on exploratory research design, qualitative research, and secondary data analysis supported by relevant case studies for anyone involved in market research. This edition includes well-researched and up-to-date text and video cases. This is a must-read for marketing research practitioners as well as teachers.""In the 21 century, marketing research is an essential discipline for success. This is a comprehensive, rigorously-researched text with a contemporary overview of marketing research. It is generously interspersed with case illustration.
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Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.83 MAL 2016 | Available | TVB.1/02289 |
The book provides insightful and comprehensive inputs on exploratory research design, qualitative research, and secondary data analysis supported by relevant case studies for anyone involved in market research. This edition includes well-researched and up-to-date text and video cases. This is a must-read for marketing research practitioners as well as teachers.""In the 21 century, marketing research is an essential discipline for success. This is a comprehensive, rigorously-researched text with a contemporary overview of marketing research. It is generously interspersed with case illustration.
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