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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.

By: Schultz, Mike, 1974-Contributor(s): Doerr, John E | Frederiksen, Lee WMaterial type: TextTextPublication details: Hoboken, NJ : Wiley, 2009Edition: Second editionDescription: xv, 352 pages ; 24 cmISBN: 9781118604342 (cloth)Subject(s): Service industries | Branding (Marketing) | Marketing | Quản lý chung | Quản lý tiếp thịDDC classification: 658.8
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Sách tham khảo Sách tham khảo Thư viện Trường Quốc tế - Cơ sở Hacinco

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho STK tiếng Anh 		658.8 SCH Available E-B7/08679
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Includes index.

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Professional services marketing :
Schultz, Mike,
2009
Kho STK tiếng Anh,
(E-B7/08679 -/- 658.8 SCH -/- E-B7)

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