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1. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Armstrong, Gary.

Edition: 7th ed. , Global ed.. Material type: Text Text Language: English Publication details: Boston : Pearson, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LOV 2011 (2).

2. Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson

by Hoffman, K. Douglas | Bateson, John E.G.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Cengage Learning, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HOF 2008 (1).

3. Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock

by Wirtz, Jochen | Lovelock, Christopher.

Edition: 9th Edition Material type: Text Text; Format: print Language: English Publication details: London : Publishing, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WIR 2022 (26), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WIR 658.8 (1).