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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 10th ed.Material type:  Text Language: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2004 (1).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Edition: 3/e.Material type: Text Language: English Publication details: Boston : McGraw-Hill Irwin, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2009 (3).
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven W | Rudelius, William. Edition: 10th ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill/Irwin, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2011 (1).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Edition: 5th ed.Material type: Text Language: English Publication details: New York, NY : McGraw-Hill Education, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2013 (2).
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