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1. Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.

by Lovelock, Christopher H | Chew, Patricia | Wirtz, Jochen.

Material type: Text Text Language: English Publication details: Singapore ; Hong Kong : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LOV 2009 (1).

2. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: Text Text Language: English Publication details: Boston : Prentice Hall, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LOV 2011 (1).

3. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Armstrong, Gary.

Edition: 7th ed. , Global ed.. Material type: Text Text Language: English Publication details: Boston : Pearson, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LOV 2011 (2).