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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 4th ed.Material type:  Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LAM 2005 (1).
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Marketing research / Carl McDaniel, Jr., Roger Gates. by McDaniel, Carl D | Gates, Roger H, 1942-. Edition: 8th ed.Material type: Text Language: English Publication details: Hoboken, NJ : Wiley, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MCD 2010 (1).
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 9th ed.Material type: Text Language: English Publication details: Mason, OH : Thomson/South-Western, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LAM 2008 (2).
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