Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
Material type:
TextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c1998Edition: 2nd edDescription: xxxvi, 615 p. : ill. (some col.), col. maps ; 29 cmISBN: 0256218978Other title: Marketing principles and perspectives [Portion of title]Subject(s): Marketing -- United States | Marketing | Quản lý tiếp thịDDC classification: 658.8
No physical items for this record
Includes bibliographical references (p. 573-589) and indexes.
There are no comments on this title.