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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by Parente, Donald. Edition: 3rd ed.Material type:  Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 PAR 2004 (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E | Baack, Donald. Edition: 4th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 CLO 2010 (1).
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Integrated marketing communications / Hans Ouwersloot and Tom Duncan by Ouwersloot, Hans | Duncan, Tom, (Thomas R.). Edition: European ed.Material type: Text Language: English Publication details: London : McGraw-Hill, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 OUW 2008 (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E., (George Edward), 1951- | Belch, Michael A. Edition: 9th ed., Global ed.Material type: Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 BEL 2012 (13), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 659.1 BEL 2012 (7).
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Marketing communications : interactivity, communities and content / Chris Fill by Fill, Chris. Edition: 5th ed.Material type: Text Language: English Publication details: England : Pearson, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 FIL 2009 (5), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 FIL 2009 (2).
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Marketing communications : an integrated approach / Paul R. Smith, Ze Zook by Smith, Paul R, 1957- | Zook, Ze. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
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Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by Wind, Yoram [author.] | Hays, Catharine. Edition: Second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).
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Marketing communications : touchpoints, sharing and disruption / Chris Fill, Sarah Turnbull by Fill, Chris | Turnbull, Sarah. Edition: 8th EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : Pearson, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FIL 2019 (6).
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Contemporary Advertising and Integrated Marketing Communications / Michael F. Weigold by Weigold, Michael F. Edition: 7 thMaterial type: Text; Format:
print
Language: English Publication details: New York: Mc Graw Hill , 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WEI (7).
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