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1.
Strategic marketing planning / Peter Reed

by Reed, Peter.

Material type: Text Text Language: English Publication details: Australia : Thomson, 2003Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 REE 2003 (2).

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2.
Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.

by Strauss, Ralf E.

Material type: Text Text Language: English Publication details: Chichester, England ; Hoboken, NJ : Wiley, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 STR 2008 (1).
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3.
Strategic market management / David A. Aaker

by Aaker, David A.

Edition: 8th ed.Material type: Text Text Language: English Publication details: Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 AAK 2008 (1).

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4.
The agile marketer : turning customer experience into your competitive advantage / Roland Smart.

by Smart, Roland, 1974-.

Material type: Text Text; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMA (3).

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5.
Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich ; Foreword by Allen Weiss.

by Park, C. Whan [author.] | MacInnis, Deborah J | Eisingerich, A. B. (Andreas B.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PAR (2), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PAR (1).

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6.
HBR's 10 must reads on strategic marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, 2013Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HBR 2013 (1).

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