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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by Morgan, Adam, 1969-. Edition: 2nd ed., [Rev. & expanded].Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MOR 2009 (1).
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The silver lining : an innovation playbook for uncertain times / Scott D. Anthony by Anthony, Scott D. Material type: Text Language: English Publication details: Boston, Mass. : Harvard Business Press, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.4 ANT 2009 (1).
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan | Mauborgne, Renée. Edition: Expanded editionMaterial type: Text Language: English Publication details: Boston, Massachusetts : Harvard Business Review Press, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KIM 2015 (7), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KIM (2).
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The power of little ideas : a third way to innovate for market success / David Robertson with Kent Lineback. by Robertson, David C. (David Chandler) [author.] | Lineback, Kent. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.4 DAV (1).
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Strategic management of technological innovation / Melissa A. Schilling by Schilling, Melissa A. Edition: 6th ed.Material type: Text; Format:
print
Language: English Publication details: New York : McGraw-Hill, 2019Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.5 SCH (2), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.5 SCH 2019 (1).
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Product Design and Development / Karl T. Ulrich, Steven D. Eppinger, Maria C. Yang by Ulrich, Karl T. Edition: 7th editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : McGraw-Hill Education, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: JAM (1), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.5 JAM 2020 (1).
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New Products Management / C. Merle Crawford, C. Anthony Di Benedetto by Crawford, C. Merle | Benedetto, C. Anthony Di. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : Mc Graw-Hill, 2015Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: CRA (1).
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Innovation Management and New Product Development / Paul Trott by Trott, Paul. Edition: 7th, ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Harlow : Pearson, 2021Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.575 TRO 2021 (1).
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