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1. Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans.

by Ryans, Adrian B, 1945-.

Material type: Text Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 RYA 2008 (1).

2. Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.

by Morgan, Adam, 1969-.

Edition: 2nd ed., [Rev. & expanded].Material type: Text Text Language: English Publication details: Hoboken, N.J. : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MOR 2009 (1).