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Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù. by Carù, Antonella | Tollin, Karin. Material type:  Text Language: English Publication details: Chichester [England] ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2008 (1).
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Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. by Ryans, Adrian B, 1945-. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 RYA 2008 (1).
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt, Mike Dover. by Moffitt, Sean | Dover, Mike. Material type: Text Language: English Publication details: New York : McGraw-Hill, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 MOF 2011 (1).
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The agile marketer : turning customer experience into your competitive advantage / Roland Smart. by Smart, Roland, 1974-. Material type: Text; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMA (3).
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