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1.
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.

by Morgan, Adam, 1969-.

Edition: 2nd ed., [Rev. & expanded].Material type: Text Text Language: English Publication details: Hoboken, N.J. : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MOR 2009 (1).

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2.
Innovation Management and New Product Development / Paul Trott

by Trott, Paul.

Edition: 7th, ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow : Pearson, 2021Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.575 TRO 2021 (1).
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