Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.
Material type:
TextLanguage: English Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2007Edition: 2nd edDescription: xiv, 269 p. : ill. ; 24 cmISBN: 9780470028803Subject(s): Business networks | Industrial management | Relationship marketing | Strategic alliances (Business) | Mạng lưới kinh doanh | Quản lý sản xuất | Tiếp thịDDC classification: 658.8/12 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Sách tham khảo
|
Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 DON 2007 | Available | E-B7/04475 |
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
There are no comments on this title.