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Optimizing corporate portfolio management : aligning investment proposals with organizational strategy / Anand Sanwal.

By: Sanwal, Anand K, 1973-Material type: TextTextLanguage: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2007Description: xxvii, 190 p. : ill. ; 24 cmISBN: 9780470126882Subject(s): Corporations -- Finance | Portfolio management | Đầu tư | Management | Quản lý tài chính | Quản lý vốn | Quản trịDDC classification: 658.15/2
Contents:
Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your coporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP’s strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case.
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Item type Current library Call number Status Date due Barcode Item holds
Sách tham khảo Sách tham khảo Thư viện Trường Quốc tế - Cơ sở Hacinco

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho STK tiếng Anh 		658.15 SAN 2007 Available E-B7/04354
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E-B7/04354 (original, 1.909.206đ)

Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your coporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP’s strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case.

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Optimizing corporate portfolio management :
Sanwal, Anand K.,
2007
Kho STK tiếng Anh,
(E-B7/04354 -/- 658.15 SAN 2007 -/- E-B7)

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