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1. Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.

by Strauss, Ralf E.

Material type: Text Text Language: English Publication details: Chichester, England ; Hoboken, NJ : Wiley, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 STR 2008 (1).

2. International marketing : strategy and theory / Sak Onkvisit and John J. Shaw.

by Onkvisit, Sak | Shaw, John J.

Edition: 5th ed.Material type: Text Text Language: English Publication details: New York ; London : Routledge, 2009Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ONK 2009 (1).

3. Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 5th ed.Material type: Text Text Language: English Publication details: Australia ; Mason, Ohio : South-Western Cengage Learning, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 FER 2011 (1).

4. International marketing strategy / Frank Bradley.

by Bradley, Frank, 1942-.

Edition: 5th ed.Material type: Text Text Language: English Publication details: New York : FT/Prentice Hall, 2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BRA 2005 (1).

5. Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 7th ed.Material type: Text Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WAL 2011 (1).

6. Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.].

by Chaffey, Dave, 1963-.

Edition: 4th ed.Material type: Text Text Language: English Publication details: New York : Financial Times Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 INT 2009 (2).

7. Marketing international / Ulrike Mayrhofer

by Mayrhofer, Ulrike.

Material type: Text Text Language: French Publication details: Paris : Économica, 2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MAY 2004 (2).

8. Để xây dựng chiến lược marketing hiệu quả : bí quyết xây dựng chiến lược marketing hiệu quả / John Levison ; Người dịch. : Phương Mai

by Levison, John | Phương Mai [người dịch].

Material type: Text Text Language: Vietnamese Publication details: Hà Nội : Lao động Xã hội, 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LEV 2007 (2).

9. Marketing strategy & competitive positioning / Graham J Hooley...[at al.]

by Hooley, Graham J.

Edition: 6th ed.Material type: Text Text; Format: print Language: English Publication details: Harlow, England : Pearson, 2017Other title: Marketing strategy and competitive positioning /.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2017 (11).

10. International Marketing Strategy : Analysis, Development & Implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon

by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra.

Edition: 9th ed., Global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom : Cengage Learning, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 DOO 2019 (3).