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1. How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff.

by Egelhoff, Tom.

Material type: Text Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 EGE 2008 (1).

2. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E., (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed., Global ed.Material type: Text Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 BEL 2012 (13), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 659.1 BEL 2012 (7).

3. Marketing communications : interactivity, communities and content / Chris Fill

by Fill, Chris.

Edition: 5th ed.Material type: Text Text Language: English Publication details: England : Pearson, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 FIL 2009 (5), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 FIL 2009 (2).

4. Marketing communications : touchpoints, sharing and disruption / Chris Fill, Sarah Turnbull

by Fill, Chris | Turnbull, Sarah.

Edition: 8th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Pearson, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FIL 2019 (6).

5. Contemporary Advertising and Integrated Marketing Communications / Michael F. Weigold

by Weigold, Michael F.

Edition: 7 thMaterial type: Text Text; Format: print Language: English Publication details: New York: Mc Graw Hill , 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WEI (7).