Bernhardt, Kenneth L., 1944-
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 5th ed. - Homewood, IL : Irwin, c1991 - xvi, 815 p. : ill. ; 25 cm.
0256088322
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
Ra quyết định Tiếp thị
658.8
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 5th ed. - Homewood, IL : Irwin, c1991 - xvi, 815 p. : ill. ; 25 cm.
0256088322
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
Ra quyết định Tiếp thị
658.8