Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 5th ed. - Homewood, IL : Irwin, c1991 - xvi, 815 p. : ill. ; 25 cm.

0256088322


Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

Ra quyết định Tiếp thị

658.8