Cases in marketing management / (Record no. 1561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00923nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | VNU120130451 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200924215220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120227s1991 xxc|||||||||||||||||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256088322 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ISVNU |
| Language of cataloging | vie |
| Transcribing agency | ISVNU |
| Description conventions | aaacr2 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | xxc |
| 082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | BER 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bernhardt, Kenneth L., |
| Dates associated with a name | 1944- |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in marketing management / |
| Statement of responsibility, etc. | Kenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 815 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Ra quyết định |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Tiếp thị |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C., |
| Dates associated with a name | 1943- |
| 912 ## - | |
| -- | Trịnh Thị Bắc |
| 913 ## - | |
| -- | Khoa Quốc tế 01 |
| 914 ## - | |
| -- | Hoàng Yến1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Sách tham khảo |
No items available.
