Ferrell, O. C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 5th ed. - Australia ; Mason, Ohio : South-Western Cengage Learning, 2011 - xxiiI, 743 p. : ill. ; 26 cm.
E-B7/04658 (original; 4.318.996đ)
Includes bibliographical references and indexes.
053846738X 9780538467384
Marketing--Management--Case studies.
Marketing--Management.
Chiến lược marketing Marketing Quản trị marketing
658.802
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 5th ed. - Australia ; Mason, Ohio : South-Western Cengage Learning, 2011 - xxiiI, 743 p. : ill. ; 26 cm.
E-B7/04658 (original; 4.318.996đ)
Includes bibliographical references and indexes.
053846738X 9780538467384
Marketing--Management--Case studies.
Marketing--Management.
Chiến lược marketing Marketing Quản trị marketing
658.802
