Marketing strategy / (Record no. 2238)
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000 -LEADER | |
---|---|
fixed length control field | 01209nam a2200397 a 4500 |
001 - CONTROL NUMBER | |
control field | VNU120131192 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200924215229.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120309s2011 xxc|||||||||||||||||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 053846738X |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780538467384 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | ISVNU |
Language of cataloging | vie |
Transcribing agency | ISVNU |
Description conventions | aaacr2 |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
MARC country code | xxc |
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 23 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | FER 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ferrell, O. C. |
245 10 - TITLE STATEMENT | |
Title | Marketing strategy / |
Statement of responsibility, etc. | O.C. Ferrell, Michael D. Hartline. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Australia ; |
-- | Mason, Ohio : |
Name of publisher, distributor, etc. | South-Western Cengage Learning, |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiiI, 743 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
500 ## - GENERAL NOTE | |
General note | E-B7/04658 (original; 4.318.996đ) |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management |
Form subdivision | Case studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Chiến lược marketing |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Quản trị marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hartline, Michael D. |
912 ## - | |
-- | Hoàng Yến |
913 ## - | |
-- | Khoa Quốc tế 01 |
914 ## - | |
-- | Nguyễn Thị Hòa1 |
918 ## - Mã học phần | |
Mã học phần | Chương trình IB |
918 ## - Mã học phần | |
Mã học phần | INS3041 |
918 ## - Mã học phần | |
Mã học phần | Sách giáo trình chương trình IB |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Sách tham khảo |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
N/A | N/A | N/A | N/A | Thư viện Trường Quốc tế - Cơ sở Hacinco | Thư viện Trường Quốc tế - Cơ sở Hacinco | Kho STK tiếng Anh | 09/03/2012 | 1 | 658.8 FER 2011 | E-B7/04658 | 22/12/2015 | 23/10/2019 | Sách tham khảo |