Marketing strategy / (Record no. 2238)

000 -LEADER
fixed length control field 01209nam a2200397 a 4500
001 - CONTROL NUMBER
control field VNU120131192
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215229.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120309s2011 xxc|||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 053846738X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780538467384
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxc
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) FER 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
245 10 - TITLE STATEMENT
Title Marketing strategy /
Statement of responsibility, etc. O.C. Ferrell, Michael D. Hartline.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia ;
-- Mason, Ohio :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxiiI, 743 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note E-B7/04658 (original; 4.318.996đ)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Chiến lược marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quản trị marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D.
912 ## -
-- Hoàng Yến
913 ## -
-- Khoa Quốc tế 01
914 ## -
-- Nguyễn Thị Hòa1
918 ## - Mã học phần
Mã học phần Chương trình IB
918 ## - Mã học phần
Mã học phần INS3041
918 ## - Mã học phần
Mã học phần Sách giáo trình chương trình IB
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách tham khảo
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 09/03/2012 1   658.8 FER 2011 E-B7/04658 22/12/2015 23/10/2019 Sách tham khảo