Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010 - xxi, 454 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
0136079423 (pbk. : alk. paper) 9780136079422 (pbk. : alk. paper)
Advertising.
Communication in marketing.
Quảng cáo Truyền thông tiếp thị
659.1
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010 - xxi, 454 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
0136079423 (pbk. : alk. paper) 9780136079422 (pbk. : alk. paper)
Advertising.
Communication in marketing.
Quảng cáo Truyền thông tiếp thị
659.1
