Integrated advertising, promotion, and marketing communications / (Record no. 2246)

000 -LEADER
fixed length control field 01062nam a2200337 a 4500
001 - CONTROL NUMBER
control field VNU120131200
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215230.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120309s2010 xxc|||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136079423 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136079422 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxc
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) CLO 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2010
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 454 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quảng cáo
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Truyền thông tiếp thị
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
912 ## -
-- Hoàng Yến
913 ## -
-- Khoa Quốc tế 01
914 ## -
-- Nguyễn Thị Hòa1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách tham khảo
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 09/03/2012 1   659.1 CLO 2010 E-B7/04655 14/12/2015 23/10/2019 Sách tham khảo