Morgan, Adam, 1969-
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. - 2nd ed., [Rev. & expanded]. - Hoboken, N.J. : Wiley, 2009 - xxiv, 336 p. : ill. ; 24 cm.
Includes bibliographical references and index
0470238275 (cloth) 9780470238271 (cloth)
Brand name products --Management.
New products.
Product management.
Quản lý sản xuất Sản phẩm mới
HF5415.15 / .M67 2009
658.8/27
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. - 2nd ed., [Rev. & expanded]. - Hoboken, N.J. : Wiley, 2009 - xxiv, 336 p. : ill. ; 24 cm.
Includes bibliographical references and index
0470238275 (cloth) 9780470238271 (cloth)
Brand name products --Management.
New products.
Product management.
Quản lý sản xuất Sản phẩm mới
HF5415.15 / .M67 2009
658.8/27
