Eating the big fish : (Record no. 2301)
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000 -LEADER | |
---|---|
fixed length control field | 01080nam a2200349 a 4500 |
001 - CONTROL NUMBER | |
control field | VNU120131257 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200924215232.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120309s2009 xxc|||||||||||||||||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0470238275 (cloth) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470238271 (cloth) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | ISVNU |
Language of cataloging | vie |
Transcribing agency | ISVNU |
Description conventions | aaacr2 |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
MARC country code | xxc |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.15 |
Item number | .M67 2009 |
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/27 |
Edition number | 22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MOR 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Morgan, Adam, |
Dates associated with a name | 1969- |
245 10 - TITLE STATEMENT | |
Title | Eating the big fish : |
Remainder of title | how challenger brands can compete against brand leaders / |
Statement of responsibility, etc. | Adam Morgan. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed., [Rev. & expanded]. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Hoboken, N.J. : |
Name of publisher, distributor, etc. | Wiley, |
Date of publication, distribution, etc. | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 336 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | New products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Product management. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Quản lý sản xuất |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Sản phẩm mới |
912 ## - | |
-- | Hoàng Yến |
913 ## - | |
-- | Khoa Quốc tế 01 |
914 ## - | |
-- | Lê Thị Hải Anh1 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Sách tham khảo |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
N/A | N/A | N/A | N/A | Thư viện Trường Quốc tế - Cơ sở Hacinco | Thư viện Trường Quốc tế - Cơ sở Hacinco | Kho STK tiếng Anh | 09/03/2012 | 1 | 2 | 1 | 658.8 MOR 2009 | E-B7/04519 | 29/07/2022 | 29/07/2022 | 23/10/2019 | Sách tham khảo |