Ferrell, O.C.

Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. - 6th ed, International ed. - Mason, Ohio : South-Western/Cengage Learning, 2014 - xxvi, 587 p. : 26 cm.

E-C7/01510 (original, 5.015.000đ)

Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.

1285170431 9781285170435


Marketing
Marketing

Marketing Quản trị Marketing

658.8 / FER