Ferrell, O.C.
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. - 6th ed, International ed. - Mason, Ohio : South-Western/Cengage Learning, 2014 - xxvi, 587 p. : 26 cm.
E-C7/01510 (original, 5.015.000đ)
Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.
1285170431 9781285170435
Marketing
Marketing
Marketing Quản trị Marketing
658.8 / FER
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. - 6th ed, International ed. - Mason, Ohio : South-Western/Cengage Learning, 2014 - xxvi, 587 p. : 26 cm.
E-C7/01510 (original, 5.015.000đ)
Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.
1285170431 9781285170435
Marketing
Marketing
Marketing Quản trị Marketing
658.8 / FER
