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Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

By: Ferrell, O.CContributor(s): Hartline, Michael DMaterial type: TextTextLanguage: English Publication details: Mason, Ohio : South-Western/Cengage Learning, 2014Edition: 6th ed, International edDescription: xxvi, 587 p. : 26 cmISBN: 1285170431; 9781285170435Subject(s): Marketing | Marketing | Marketing | Quản trị MarketingDDC classification: 658.8 Summary: Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.
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Giáo trình Giáo trình Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho giáo trình
658.8 FER 2014 Available TVB.1/01899
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E-C7/01510 (original, 5.015.000đ)

Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.

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Marketing strategy :
Ferrell, O.C.
2014
Kho giáo trình,
(TVB.1/01899 -/- 658.8 FER 2014 -/- E-C7)

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