Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.
Material type:
TextLanguage: English Publication details: Mason, Ohio : South-Western/Cengage Learning, 2014Edition: 6th ed, International edDescription: xxvi, 587 p. : 26 cmISBN: 1285170431; 9781285170435Subject(s): Marketing | Marketing | Marketing | Quản trị MarketingDDC classification: 658.8 Summary: Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Giáo trình
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Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 FER 2014 | Available | TVB.1/01899 |
Total holds: 0
E-C7/01510 (original, 5.015.000đ)
Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.
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