Elliott, Greg
Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller. - 2nd ed. - Milton, Qld. : John Wiley & Sons (Aust) Ltd, 2012 - xxviii, 572 p. : ill ; 25 cm.
Marketing, 2nd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work, rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students with the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts. This is coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.
9781742467214
Marketing--Pacific Area
Khu vực Thái Bình Dương Marketing
658.8
Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller. - 2nd ed. - Milton, Qld. : John Wiley & Sons (Aust) Ltd, 2012 - xxviii, 572 p. : ill ; 25 cm.
Marketing, 2nd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work, rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students with the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts. This is coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.
9781742467214
Marketing--Pacific Area
Khu vực Thái Bình Dương Marketing
658.8
