Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller.
Material type:
TextLanguage: English Publication details: Milton, Qld. : John Wiley & Sons (Aust) Ltd, 2012Edition: 2nd edDescription: xxviii, 572 p. : ill ; 25 cmISBN: 9781742467214Subject(s): Marketing -- Pacific Area | Khu vực Thái Bình Dương | MarketingDDC classification: 658.8 Summary: Marketing, 2nd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work, rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students with the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts. This is coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Giáo trình
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Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 ELL 2012 | Available | E-C7/01556 |
Marketing, 2nd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work, rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students with the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts. This is coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.
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