Bearden, William O., 1945-
Marketing, principles & perspectives / Marketing, principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 3rd ed. - Boston, Mass. : McGraw-Hill, 2001 - xxxvii, 596 p. : ill. (some col.) ; 28 cm. - Series in marketing . - McGraw-Hill/Irwin series in marketing .
Includes index.
Includes bibliographical references and index.
0072322977
Marketing --United States.
Marketing Mỹ Tiếp thị
HF5415.1 / .B4155 2001
658.8
Marketing, principles & perspectives / Marketing, principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 3rd ed. - Boston, Mass. : McGraw-Hill, 2001 - xxxvii, 596 p. : ill. (some col.) ; 28 cm. - Series in marketing . - McGraw-Hill/Irwin series in marketing .
Includes index.
Includes bibliographical references and index.
0072322977
Marketing --United States.
Marketing Mỹ Tiếp thị
HF5415.1 / .B4155 2001
658.8
