Think public relations /
Dennis L. Wilcox ... [et al.]
- 2nd ed. , New international ed.
- Harlow, England : Pearson, 2014
- 430 p. : ill. ; 29 cm.
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.
9781292025285
Public relations
Quan hệ công chúng
659.2
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.
9781292025285
Public relations
Quan hệ công chúng
659.2
