Hutt, Michael D.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh - 9th ed. , International ed. - Mason, Ohio : Thomson/South-Western, 2007 - xxx, 658 p. : ill. ; 27 cm.
Providing treatment of business-to-business marketing, this work captures and integrates the developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. It provides treatment of relationship strategies, the technology adoption life cycle, and more
0324361041 9780324361049
Industrial marketing--Management--Case studies.
Marketing
Marketing Quản lý tiếp thị Tiếp thị
658.804
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh - 9th ed. , International ed. - Mason, Ohio : Thomson/South-Western, 2007 - xxx, 658 p. : ill. ; 27 cm.
Providing treatment of business-to-business marketing, this work captures and integrates the developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. It provides treatment of relationship strategies, the technology adoption life cycle, and more
0324361041 9780324361049
Industrial marketing--Management--Case studies.
Marketing
Marketing Quản lý tiếp thị Tiếp thị
658.804
