Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh
Material type:
TextLanguage: English Publication details: Mason, Ohio : Thomson/South-Western, 2007Edition: 9th ed. , International edDescription: xxx, 658 p. : ill. ; 27 cmISBN: 0324361041; 9780324361049Subject(s): Industrial marketing -- Management -- Case studies | Marketing | Marketing | Quản lý tiếp thị | Tiếp thịDDC classification: 658.804 Summary: Providing treatment of business-to-business marketing, this work captures and integrates the developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. It provides treatment of relationship strategies, the technology adoption life cycle, and more
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 HUT 2007 | Available | E-B7/07212 |
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Providing treatment of business-to-business marketing, this work captures and integrates the developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. It provides treatment of relationship strategies, the technology adoption life cycle, and more
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