Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 10th ed. - Boston. : Pearson Prentice Hall, 2014 - 822 p., [50 p.] : 26 cm.

E-C7/01769, E-C7/01898-99, E-C7/02445 (copy)

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field

9780133024449


Electronic commerce.
Information technology.
Internet marketing.

Công nghệ thông tin E-commerce Quản lý tiếp thị Thương mại điện tử

658.872 / LAU