Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly - 9th ed. - Boston : McGraw-Hill Irwin, 2009 - xvii, 782 p. : ill., color map ; 26 cm.
Helps to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.
9780073381138
Marketing--Management.
Marketing Tiếp thị
658.8
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly - 9th ed. - Boston : McGraw-Hill Irwin, 2009 - xvii, 782 p. : ill., color map ; 26 cm.
Helps to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.
9780073381138
Marketing--Management.
Marketing Tiếp thị
658.8
