Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill Irwin, 2009Edition: 9th edDescription: xvii, 782 p. : ill., color map ; 26 cmISBN: 9780073381138Subject(s): Marketing -- Management | Marketing | Tiếp thịDDC classification: 658.8 Summary: Helps to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 PET 2009 | Available | E-B7/07397 |
Total holds: 0
Helps to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.
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