| 000 -LEADER |
|---|
| fixed length control field |
01716nam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
VNU120131323 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200924215235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120312s2007 xxc|||||||||||||||||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470025913 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470025918 (cloth : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ISVNU |
| Language of cataloging |
vie |
| Transcribing agency |
ISVNU |
| Description conventions |
aaacr2 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
xxc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M374 2007 |
| 082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
MAZ 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mazur, Laura. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Conversations with marketing masters / |
| Statement of responsibility, etc. |
Laura Mazur, Louella Miles. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chichester ; |
| -- |
Hoboken, NJ : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
236 p. : |
| Other physical details |
ports. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing personnel |
| Form subdivision |
Interviews. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Khoa học quản lý |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Quản lý tiếp thị |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miles, Louella. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Thông tin quan hệ |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip074/2006036078.html">http://www.loc.gov/catdir/toc/ecip074/2006036078.html</a> |
| 912 ## - |
|---|
| -- |
Hoàng Yến |
| 913 ## - |
|---|
| -- |
Khoa Quốc tế 01 |
| 914 ## - |
|---|
| -- |
Lê Thị Hải Anh1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Sách tham khảo |
